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MAGMIC GAMES AND INTERNATIONAL SPEEDWAY CORPORATION PARTNER TO LAUNCH DAYTONA USA® MOBILE GAME
30 Apr 2009

Charlotte, North Carolina, April 30, 2009 – Mobile game developer and publisher Magmic Games, Inc., and International Speedway Corporation (ISC), today announced the mobile game launch of DAYTONA USA®, based on the world famous Daytona International Speedway®, home of the DAYTONA 500®, the “Great American Race®.”

“We're very excited in working with the ISC to launch this amazing stockcar racing game based on the legendary Daytona International Speedway for all mobile devices and fans to enjoy,” said Phil Giroux, VP of Business Development for Magmic Games.

“We’re thrilled that race fans can now enjoy racing on the high banks of Daytona wherever they are, and we look forward to expanding the DAYTONA USA® brand in the mobile digital medium,” said Daryl Wolfe, vice president and chief marketing officer for ISC.

In this action/arcade racing game, players compete to race on several Daytona International Speedway® tracks. The game includes various play modes, impressive mobile graphics and effects, upgrades to cars, online leaderboards, and much more.

Featured tracks include:
- Daytona International Speedway®
- Daytona International Speedway® (Road Course)
- Beach Racing

The DAYTONA USA® game is available today on most major U.S. and Canadian carriers, and will also be available shortly on SmartPhones such as the BlackBerry, iPhone, and other popular devices from magmic.com

ABOUT MAGMIC GAMES, INC.
Magmic Games, Inc., is a world leading developer and publisher of mobile entertainment with over 100 titles in action, sports, casino, puzzle, retro and multiplayer genres across a variety of mobile platforms. Magmic publishes a full range of content, from original IP to partnering with top entertainment publishers including THQ Wireless, Glu Mobile, Hands-On Mobile, PopCap Games and Konami. Magmic houses some of the biggest titles in mobile gaming, with names such as Guitar Hero, Texas Hold’em King, Phase 10, Frogger®, Call of Duty®, Chuzzle, Miner 2049er, Breeders’ Cup World Championships, World Poker Tour® and the NBA. For more information on Magmic Games, visit www.magmic.com.

ABOUT ISC
International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation’s major motorsports entertainment facilities, including Daytona International Speedway® in Florida (home of the Daytona 500®); Talladega Superspeedway® in Alabama; Michigan International Speedway® located outside Detroit; Richmond International Raceway® in Virginia; Auto Club Speedway of Southern CaliforniaSM near Los Angeles; Kansas Speedway® in Kansas City, Kansas; Phoenix International Raceway® in Arizona; Chicagoland Speedway® and Route 66 RacewaySM near Chicago, Illinois; Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in Virginia; Darlington Raceway® in South Carolina; and Watkins Glen International® in New York. In addition, ISC promotes major motorsports activities in Montreal, Quebec, through its wholly owned subsidiary, Stock-Car Montreal.

The Company also owns and operates MRN® Radio, the nation's largest independent sports radio network; the DAYTONA 500® Experience®, the “Ultimate Motorsports Attraction” in Daytona Beach, Florida, and official attraction of NASCAR®; and Americrown Service CorporationSM, a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise. In addition, ISC has an indirect 50 percent interest in Motorsports Authentics®, which markets and distributes motorsports-related merchandise licensed by certain competitors in NASCAR racing. For more information, visit the Company's Web site at www.iscmotorsports.com.

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